Social media-sharing experts Meebo have just forked over an undisclosed sum to buy ad-targeting experts Mindset. These innovative guys eschew demographic profiling, and use psychographic targeting to understand consumers instead. But...what exactly is that?READ»
By bringing new metrics to online video ads, Jivox hopes to finally answer the Holy Grail question: "Did this ad cause the viewer to buy my product?"READ»
There's news that Facebook is releasing a new version of its Ad Conversion tool for advertisers to see how well their placements are going. Interesting stuff, if you're an advertiser. But the back story is huge: It shows that ...READ»
A new report by the Internet Advertising Bureau and Pricewaterhouse Coopers has revealed something amazing: The U.K. has become the first major economy to see advertisers spending more on internet adverts than traditional TV ones.The ...READ»
