Olympics

2010 Olympics to Offset All CO2 Emissions

The former candidate cities for the 2016 Olympic games may have fought over green credentials, but Vancouver isn't doing too bad itself for next year's games. The Vancouver Organizing Committee (VANOC) plans to offset all emissions ...READ»

NBC Plans to Pump Up Olympics Audio for Sled-Heads

Luge freaks, hold on to your skin-tight unitards. For its 2010 Winter Olympics coverage, NBC is firing up surround sound that'll make the luge and bobsled events sound as loud and crisp as NASCAR on Fox.READ»

Which Is the Greenest Olympic City of Them All?

The dust has settled on Rio's big win over Chicago in the bid for the 2016 Olympic Games, and we're left wondering why the South American city trumped a city that was supposed to be a guaranteed winner. According to Jim Scher, the ...READ»

Rio Wins 2016 Summer Olympics Bid

Rio de Janeiro? After years of speculation, a rigorous four-year $50 million pitch by Chicago’s bid team, and impassioned pleas by Oprah and, you know, the Obamas, Chicago was the first city eliminated as a possible host city for ...READ»

Tokyo Makes a Sun-Powered Bid for the 2016 Olympics

The world's largest city throws its hat in the ring for the 2016 Olympics by promoting its green technology and architecture.READ»

Li Ning and Ziba Design Want to Build China’s First Truly Global Brand

You may think you've never heard of Li Ning. But assuming you were one of the 4 billion or so people watching the opening ceremony of last year's Beijing Olympics, you've seen him.READ»

Fast History: Michael Phelps’ Eighth Gold Medal in Beijing, 2008

It’s been a rocky—we could even say stoney—year for Michael Phelps, America’s golden boy who last year left Beijing with the most gold medals ever awarded an Olympian in a single games. Riding high after being called the ...READ»

The Bike of the Future Is Theft-Proof, Solar-Powered, and Very Slick

An Olympic cyclist puts together some of the coolest bike-tech out there to create a vision for the next-generation urban two-wheeler.READ»

Smart Meters Race to 2012 Olympic Games

The smart grid has been getting lots of press lately, with companies like AT&T, Verizon, and Google getting involved in energy monitoring at the same time that utilities across the U.S. are installing smart meters in customers' ...READ»

Crowdfunding the Olympics

Home Depot announced today that they were ending their sponsorship of the US Olympic Team (coverage here).  The program, which had existed for 16 years, gave Olympic athletes part-time jobs and flexible hours along with full-time pay ...READ»

Medal in Quitting for Balance

Quit. I did. That’s the answer if you want to be an Olympic athlete.  Seth Godin, in his little book “The Dip” talks about strategic quitting.  I expect many athletes at the Bejing Olympics quit a lot of other activities to ...READ»

Another Look at China and the Olympics

When I wrote about China and its mishandling of the Olympics, I wondered if there was more deception to come. And apparently there was. As a colleague of mine commented in the original blog, two girls on the Chinese gymnastic team ...READ»

The Olympics in China and Authenticity

In my mind, already, China has botched these Olympics. Word has come out that two different aspects of the elaborate opening ceremony were faked. Some of the fireworks seen on the televised ceremony were computer generated. And the ...READ»

NBC, The Olympics and Online Video

My experience so far with NBC's video website for Olympic content has been less than stellar and I would not recommend it to anyone - stick to regular television. The improvements are easy to see and there will be countless ...READ»

Let’s Look Beyond the Haze

I was in Beijing last week and noticed the smog, of course, but as China grapples with Olympics and air quality I also saw something much more important. China is serious about energy efficiency and reducing greenhouse ...READ»

08.08.08

Olympics are right around the corner – August 08, 2008. You can almost feel multinational companies vying to be in the mainstream ad revenue. Olympic Games are to the world what Super Bowl is to United States. With NBC streaming ...READ»

7 Super Secret Olympic Shoes from Nike, Adidas, and Puma

For the Shaolinquan – Mandarin for “Martial Arts” – Nike consulted with wushu masters and martial artists the world over to perfect the stylish and practical design. Weighing in at only 4.75 oz., the Shaolinquan is made with ...READ»

7 Footwear Innovations for the Olympics

Down to the Wire Shoe designers craft their work around an idea, not a foot. Nike’s big brainstorm, Flywire, replaces all of a shoe’s heavy structural materials with support threads that resemble the steel cables on a suspension ...READ»

Olympic Innovations in Athletic Gear

She was 15 years old at her first Olympic Games, in Athens. Now, at 19, Katie Hoff is looking to Beijing, and experts are calling her the “female Michael Phelps.” She could win multiple golds in China, thanks at least in part to ...READ»

High-Tech Gear for Olympic Athletes

When it comes to finding that last bit of leverage over the Olympic competition, gear makers strain as hard as the athletes. READ»

• 7 Footwear Innovations for the Olympics
• Olympic Innovations in Athletic Gear
• 7 Super Secret Olympic Shoes from Nike, Adidas, and Puma
• Audiobrain Meets NBC: Creating Music for the Beijing Olympics

Audiobrain Meets NBC: Creating Music for the Beijing Olympics

How Audrey Arbeeny and Michael Sweet use sound to help NBC orchestrate its Olympic coverage into narrative storytellingREAD»

• 7 Super Secret Olympic Shoes from Nike, Adidas, and Puma
• 7 Footwear Innovations for the Olympics
• Olympic Innovations in Athletic Gear
• Innovation of Olympic Proportions

Olympic Sponsors: Get Out Front on Darfur?

Today's Wall Street Journal has a story leading its Marketplace section about the pressure Olympic sponsors may face as the Darfur issue lingers, with signs of heating up. We've known for a while that the Beijing Olympics ...READ»