In this excerpt from his new book "The Thank You Economy," author Gary Vaynerchuk turns a critical eye to the Old Spice Man marketing campaign. What did the brand get right? And what didn't work at all?READ»
Quick: When you think of Old Spice, do you think of aftershave and gift-boxes with cheap cologne in them? Or do you think of bodywash? A year ago, the latter would have been absurd. Not anymore, thanks to the wildly successful ad ...READ»
If you're addicted to crafting the perfect 140 character tweet haiku, you can thank--or curse--Twitter creator Jack Dorsey. The former taxi, courier and emergency services dispatcher--and current Twitter chairman and CEO of credit card payment company Square--believes there's a universe in every tweet and that less can lead to so much more.READ»
This week, the Internets have mostly been talking about Old Spice's awesome advertising campaign. Actor Isaiah Mustafa's take on the man that men want to be, women want to be with has had just about everyone trying their hands at it. ...READ»
While you were sleeping, innovation was, apparently, announcing its engagement to more innovation. All this took place without Mom finding out, which surely means a job at Apple can't be far behind, such are the secrecy levels of ...READ»
Wieden+Kennedy global interactive creative director Iain Tait tells us how they choose which Tweets Mustafa replies to, why they are using YouTube, and what it’s like to produce nearly 100 spots a day. Monocle smile! READ»
