Syyn Labs hit the headlines with its viral-success music vid for OK Go and a promo for Google's new science fair initiative. But what happens when the crazy, ephemeral group of scientists and dreamers hits CNN? This:READ»
The geek darlings behind Syyn Labs have created feats of fancy for the likes of Google, Disney, and the band OK Go. Now it's time for their biggest challenge yet: Create a business from their techy passion projects.READ»
The frontman for the indie band talks about this month's uber-creative projects--a new video with toast animation, a street parade in L.A., and a stunt with the "Today Show" hosts--and how he focuses more on the business side than he'd like. READ»
The shoe already worn by rock royalty is opening its own recording studio and hosting unsigned artists. But brands are a long way from replacing record labels. READ»
The Boy Scouts of America do good, we all know that. And now they do invention. The 100-year-old organization--it celebrated its centenary on Feb 8 of this year--has teamed up with the Lemelson-MIT Program, founded by the father of ...READ»
After you put your book down and turned out the light last night, innovation was cramming hard for its exams today--and finding the time to score a goal from an impossible angle.1. San Francisco is the first city in the U.S. to pass a ...READ»
One of the things that excites people most about technology is that it is seen as a gateway to the future. So how does that explain the recent glut of lo-fi adverts, software, and user interfaces that seem to be being spewed out by so-called hi-tech companies? READ»
How many times does a band have to take the music video world by storm before its record label gets that its members might know a little something about music videos? We may never find out, because OK Go, the band in question, has ...READ»
Although it's been clinically proven that sympathy for major record labels is a medical impossibility, some people may be feeling a slight twinge of compassion towards EMI*. Yesterday, OK Go dispensed with their services following a ...READ»
You'll just have to watch the new OK Go to appreciate its geeky awesomeness. But a little bit of background: The video, directed by James Frost, began with a sketch dreamed up the band. Then, they put it to Mindshare/Synnlabs, a ...READ»
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