Syyn Labs hit the headlines with its viral-success music vid for OK Go and a promo for Google's new science fair initiative. But what happens when the crazy, ephemeral group of scientists and dreamers hits CNN? This:
The geek darlings behind Syyn Labs have created feats of fancy for the likes of Google, Disney, and the band OK Go. Now it's time for their biggest challenge yet: Create a business from their techy passion projects.
The frontman for the indie band talks about this month's uber-creative projects—a new video with toast animation, a street parade in L.A., and a stunt with the "Today Show" hosts—and how he focuses more on the business side than he'd like.