Syyn Labs hit the headlines with its viral-success music vid for OK Go and a promo for Google's new science fair initiative. But what happens when the crazy, ephemeral group of scientists and dreamers hits CNN? This:
The geek darlings behind Syyn Labs have created feats of fancy for the likes of Google, Disney, and the band OK Go. Now it's time for their biggest challenge yet: Create a business from their techy passion projects.
The frontman for the indie band talks about this month's uber-creative projects--a new video with toast animation, a street parade in L.A., and a stunt with the "Today Show" hosts--and how he focuses more on the business side than he'd like.
The shoe already worn by rock royalty is opening its own recording studio and hosting unsigned artists. But brands are a long way from replacing record labels.
After you put your book down and turned out the light last night, innovation was cramming hard for its exams today--and finding the time to score a goal from an impossible angle.
