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Ogilvy

10 Ads Worth Sharing, Courtesy Of TED

The TED conference believes advertisements don't have to be annoying. They can, if done well, be compelling enough to inspire you to pass them along to friends.READ MORE

Inspiration or Rip-Off? From "I Heart NY" Tees to Amex Smiley Face Ads

A new ad for American Express with murky origins gets Ken Carbone thinking about where great ideas come from.READ MORE

The Case for Eating Local, Beautifully Made

Hellmann's creates a new ad packed with animated infographics, revealing just how far-flung the food chain has become.READ MORE

4 Reasons Not To Rely On Market Research Alone

I was freezing my tush off a couple of weeks ago at Wrigley Field and inquired to my good friend why he had made the unlikely (in my mind, at least) switch from marketing to insurance. It seemed to me that he was turned off by ...READ MORE

Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry? In his 1983 book, On Advertising, master David Ogilvy held forth on the central ...READ MORE