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Bottling The Past: Using Nostalgia To Connect With Customers

From gin to geriatric care, companies are invoking the Good Ol' Days to foster a connection with their customers--even if the product is only a decade old.READ»

Leadership Lessons from... Classic Toys

Associated Press staffer Mae Anderson wrote a very interesting article for TIME about the value of old-school toys in these tough economic days. In Hard Times, Nostalgic Toys Strike a Chord By AP / MAE ANDERSON (NEW YORK) — ...READ»