Mightybell founder Gina Bianchini thinks today's social networks are too much about broadcasting our individual lives and not enough about engaging with each other. She's using AOL as inspiration (for real!) to try to change the way we connect online.
Communities offer brands and companies amazing opportunities to build loyalty, get to know their customers, and bring new people into the fold. But how do you get one started, or how do you access a community that's already created itself?
For a little over three years, Ning has offered its platform for users to create their own online social networking sites. Now the company is adding a serious upgrade: Developers of each social network site will gain access to new network-wide applications that site visitors can use.