Reinventing eyewear has become all the rage--not just at fashion startups like Warby Parker, but at tech giants like Canon and Google. Nike, too, once considered rethinking the space.
Today, the San Francisco-based company BACtrack unveiled the BACtrack Mobile Breathalyzer, which monitors your alcohol consumption and wirelessly syncs with your mobile device--a potentially potent cocktail of drunken oversharing.
In a sign of its growing competition with Nike, Jawbone today unveiled its Android app, and announced plans to expand to Europe, Asia, Australia, and the Middle East.
With big-name competitors like Adidas and upstarts like Jawbone and Fitbit forever threatening disruption, Nike can't afford to ignore its competition.
Innovating in "secret" is a growing trend--not just at corporate giants like Nike and Apple, but at any number of startups that claim to be in "stealth mode." It's part marketing, part strategic PR--and it can do as much to juice public perception as it can to foster internal culture.
In a world of rapid disruption, the idea of having a core competency--an intrinsic set of skills required to thrive in certain markets--is an outmoded principle. Apple, Nike, and Netflix have better ideas.
Nike is undergoing a digital revolution, having launched its Nike+ platform as well as hardware products like FuelBand. Here's an inside look at its future in this space.
