nike

Empowerment Marketing: Advertising To Humans As More Than Just Selfish Machines

BY Jonah Sachs | 05-21-2012 | 7:07 AM | NIKE

For decades, companies have made you feel inadequate in order to get you to buy things. In an excerpt from his new book "Story Wars," Jonah Sachs traces the history of the growing field of marketing products in ways that make us ... READ MORE›

2012's Big Business Trend: Recycling

BY Michael Coren | 03-26-2012 | 11:23 AM | WALMART

Companies can no longer sell you a product and then forget about it. More and more, part of selling a product will mean taking it back and making something new from it. READ MORE›

Getting Experiential Marketing Right: Lessons From Nike and Dewar's

BY James Andrews | 03-26-2012 | 8:45 AM | INNOVATION

How do you make a splash at an event? Do the right thing, at the right time, with the right tonality and on the right platforms. Consumers do want you at their events--they just want you to be authentic, relevant, and non-intrusive. READ MORE›

New Nike+ Is iPhone Centered, Offering You A Personal Trainer And Workout Tracking

BY Anthonia Akitunde | 02-24-2012 | 8:37 AM | NIKE

The Nike+ fuses your physical workout with digital tracking tools--thus focusing on your head and not just your feet. READ MORE›

Most Innovative Alumni

BY Fast Company Staff | 02-07-2012 | 5:49 PM | LEADERSHIP

It was a year of IPOs, product launches, breakthroughs, and, yes, notable missteps for the class of 2011's Most Innovative Companies.READ MORE›

3-D Printing Brings Rapid Prototyping To The World Of Art

BY Shawn Graham | 01-24-2012 | 7:11 AM | INNOVATION

Traditionally, creating 3-D art has meant hundreds of hours of sculpting, creating a piece from scratch using wood, clay, and other materials. Using 3-D scanning and printing, artists are now able to capture digital images of their creations down to the smallest of details.READ MORE›

Does Your Brand Need A Reality Check?

BY Marc Stoiber | 12-16-2011 | 8:40 AM | PATAGONIA

Some companies--like Patagonia--thrive on their sustainability. Others--like Nike--keep it in the background. But if there is a difference between the reality of sustainability and customers' perception of it, it can make or break ... READ MORE›

11 Actual Products Inspired By Films And TV

BY Joe Berkowitz | 11-29-2011 | 5:55 PM |

How Dunder Mifflin Paper, Cheezy Poofs, Nike's "McFly" shoes, and other products launched as fiction found their way to reality. READ MORE›

Reinventing The Brand To Sell Social Impact (If No One Dies First)

BY Michael Coren | 11-18-2011 | 1:28 PM | YOGA

I AM, a new responsible business focused on bringing value to both producers and customers, is starting off with a bang: Its founder is staying on a treadmill until they make their fundraising goal. READ MORE›

Lance Armstrong, Doug Ulman Thought The Livestrong Wristband Would Fail

BY Austin Carr | 11-11-2011 | 12:52 PM | VIDEO

If you haven't worn one yourself, it's highly likely you've at least seen a yellow Livestrong wristband. The ubiquitous bracelets are as much a fashion statement as they are a call for solidarity. But seven years ago, the Lance ...READ MORE›

When Not Taking Action Is The Riskiest Action Of All

BY FAST COMPANY STAFF | 10-19-2011 | 3:21 PM | MAGAZINE

The year's five biggest nonrisk risks.READ MORE›

Nike’s New Thermo-Molded Sneakers Are Like Sculptures For Your Feet

BY James Gaddy | 10-11-2011 | 5:27 PM | VAC TECH

Nike might have ruptured the space-time continuum to release Marty McFly’s sneakers last month, but the company’s new Vac Tech collection is just as futuristic. As a centerpiece for the holiday season, Nike Sportswear has ... READ MORE›

Waaay Back To The Future: Nike's 23-Year Journey To Make McFly's Shoes Real

BY Alissa Walker | 09-12-2011 | 8:01 AM | BACK FOR THE FUTURE

Last week's release of Nike's 2011 MAG, the "most famous shoes never made," is already heading towards a bright future. The shoe inspired by Marty McFly's futuristic footwear in Back to the Future II sent thousands of fans to an eBay ... READ MORE›

Nike Unveils MAG, Marty McFly's Kicks From Back To The Future II

BY Austin Carr | 09-08-2011 | 4:35 PM | WANTED: STYLE

In 2015, Marty McFly slipped on a pair of Nike Air Power Laces, white-and-gray high-tops with teal specks and wrap-around ankle straps, which self-fastened electronically. Now, four years earlier, Nike is going Back To The Future (er, ... READ MORE›

Twitter's User Tally, Google Acquires Zagat, Facebook Earned $500M In 2011 (So Far), HTC Sues Apple

BY Kit Eaton | 09-08-2011 | 6:09 AM | INNOVATION

This and more important news from your Fast Company editors, with updates all day. READ MORE›

Creating Custom-Made Success

BY Martin Lindstrom | 09-07-2011 | 5:10 PM | DESIGN

From Legos to Japanese noodles, companies are letting users control their brand--and grow it.READ MORE›

Infographics Of 2011: Using Nike+ To Map A Year Of Running

BY John Pavlus | 08-15-2011 | 4:13 PM | THEODORE WATSON

Running has always seemed like pure masochism to me, but for many urbanites it's the best and only way to get daily exercise. Seeing a whole city's worth of this activity, over a whole year, paints the urban landscape in a whole new ... READ MORE›

How Chinese Street Ballers Inspired Nike's Hyperfuse Tech

BY John Pavlus | 07-29-2011 | 4:47 PM | SHANE KOHATSU

In China, street basketball players have some pretty odd footwear: everything from hiking boots to cross-trainers, anything to withstand the brutal outdoor heat or stand up to the hard asphalt underfoot. Shane Kohatsu, Nike's ... READ MORE›

Over-Innovation Makes U.S. Firms Suck At Sustainability

BY Skibsted Ideation | 07-14-2011 | 3:57 PM | RASMUS BECH HANSEN

My colleague and I are from Denmark. We, along with much of the world, admire the United States’ relentless pursuit of the Next Big Thing, its inherent optimism, and its go-getter attitude. Other parts of the world should learn to ... READ MORE›

Wanted: Nike's Method Putter Keeps Your Shots From Skidding

BY Chris Dannen | 05-11-2011 | 3:05 PM | TIGER WOODS

Anyone can win at golf, as evidenced by the guy who beat Tiger for this year's Masters. Playing such a democratic sport can make it hard to stand out, which may be one reason today's putters have evolved to look like galactic death ... READ MORE›