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Facebook Abandons Intrusive Beacon Ads, Partners with Nielsen BrandLift

Remember when Facebook's advertising system Beacon used to get all in your face with self-published inserts on your status page? That's not going to happen again--Facebook's finally ditched Beacon, and partnered with Nielsen in a new ...READ»

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Three Times More Time Spent Facebooking Than Googling: Are We Wasting Time?

A new survey by Nielsen examined the habits of Net users in August, and turned up a fascinating statistic: People spent three times more on Facebook than Google. Is this significant, or indicative we're all a bunch of ...READ»

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FACEBOOK   |  3 comments

Debunking the "Facebook Exodus:" Some May Leave, but More Stay Longer Than Ever

There's been a lot of talk about the legendary "Facebook exodus" of late, not least of which stemmed from a New York Times Magazine article of the same name detailing why, for one reason or another, users are beginning to flee the ...READ»

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Is Social Networking for the Olds? Two New Reports Think So

New reports from Nielsen and Ofcom show that Twitter and Facebook are becoming less popular among today's youth.READ»

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TWITTER   |  5 comments

60% of Twitterers Quit After a Month, but Does It Matter?

Some new data from Nielsen Online suggests that Twitter has a retention rate of just 40% after one month of usage--60% of users leave. This is despite Twitter's growth in user numbers, including its adoption by celebrities like ...READ»

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The Seven Coolest Things Online This Week

Super-strong artificial muscles and telephony iPods? The future looks brighter--especially if you listen to President Obama's plans, as he laid them out for Jay Leno on Thursday. And with Gmail's new "Undo" feature, even ...READ»

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