Americans drink 400 million cups of coffee every day--so why was Maxwell House Ready-To-Drink Coffee such a colossal flop? Branding lessons from a morning brew gone wrong. READ»
Americans love junk food, and we continue to fool ourselves into thinking that there is a magical solution that will allow us to eat as much as we want without gaining any weight. In 1998, Frito-Lay introduced WOW Chips, fat-free chips made with olestra--whose molecules acted like a laxative when people ate too much. Here's how Frito-Lay played chicken with a branding disaster. READ»
When you can't sell chocolate to a country full of sugar addicts, you know you have a problem. What went wrong with one of Hershey's "innovative" chocolate treats. READ»
Marketed as America's favorite cookie, Oreo has become an American icon. Two chocolaty circular cookie wafers held together by a sweet vanilla creme filled center have become the perfect accompaniment for milk and an irresistible ...READ»
It was 1996 when Orbitz, the lava lamp of soft drinks, streaked through the galaxy and onto shelves. Despite its cult following, the brand offers up a few lessons in what not to do when launching a new product in the food or drink category.
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How much time have you spent this week wondering how to transport a single cupcake in your kid's lunchbox without the frosting getting all smushed? Not much? Sounds about right. The second in a series about the absurd ideas and products that actually made it to market--and what we can learn from them.READ»
If you live in the world of innovation, you know that stay current
on things is important and not just those things that are directly
related to your work. You need to look around at everything and ask
yourself some key ...READ»
My friend, Dave, likes to play poker. He really enjoys playing in
poker tournaments. Of course the fact that he regularly wins may
help. To him, poker is not a game of chance. He has studied and
learned the disciplines ...READ»
Recently, I heard someone saying: “Innovation isn’t about saying
‘yes’, it’s about saying ‘no’ to everything but the most essential
features.” At the time, I quietly thought to myself that this person
just ...READ»
One of the most important goals of elicitation is to find out what concerns need to be solved through system boundary identification. A key development tool that can tremendously help in this “capturing good requirements” endeavor ...READ»
A critical step in Requirements Engineering is the ability to capture a new product’s features and functions. The criticality of this step is based on not creating GIGO (Garbage-In- Garbage Out) of the intended product’s ...READ»
The old computer adage “Garbage –In- Garbage Out (GIGO) is quite true when developing new consumer products. One of the key reasons new products fail in the marketplace is because of bad feature/function set requirements presented ...READ»
Hanh mitakuyapi. Hello my relatives.
I believe I've said before that I take no salary from my company in order to give it more to build with, & instead, I work outside jobs.
Among my many skills is that of carpentry - master ...READ»
Personal Fabrication is what Neil Gershenfield sees as the next evoution for Digital Technology. By merging the desktop pc or notebook with automation tools such as laser printers that can etch circuits onto paper, the lone inventor ...READ»
The technique of generating New Product Ideas via Brainstorming is not new to the Creativity Industry. Brainstorming was conceived back in the 1930's when Alex Osborne of the advertising agency Batten, Barton, Durstine, and Osborne ...READ»
Creating electronic products is as easy as installing software and connecting an electronic circuit board (Evaluation Board)to your desktop or notebook computer's USB port. Semiconductor manufacturers are developing and selling ...READ»
In creating the next "Big Thing", the main question asked by novice Entrepreneurs is, "How to Build a Working Prototype?" Well, the answer is by using parts from existing devices that have elements your design ...READ»
In creating a new product or modifiying an existing one, the physical attributes, function/feature sets, and ID (Industrial Design) must be contained in one document, the Product Specification. The specs I write for wireless ...READ»
