neuromarketing | Fast Company

We Know What You Want And When You Will Buy It

BY Martin LindstromTue Feb 7, 2012

A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing.READ»

PAUL EKMAN | Comment

Human Lie Detector Paul Ekman Decodes The Faces Of Depression, Terrorism, And Joy

BY Kevin RandallWed Dec 14, 2011

Since he experienced tragedy at age of 14, the real-life psychologist who inspired the show "Lie To Me" has searched for signs of hidden human emotion in faces. New applications based on his findings are getting attention from Apple, Pixar, Google, the Army, and others. READ»

LEADERSHIP | Comment

Creating Custom-Made Success

BY Martin LindstromWed Sep 7, 2011

From Legos to Japanese noodles, companies are letting users control their brand--and grow it.READ»

SIMPLICITY | Comment

A Store With Only 3 Products And Other Cases For Simplicity

BY Martin LindstromTue Aug 30, 2011

Less products, less choices, more impact? How keeping things simple can bring success.READ»

LEADERSHIP | Comment

Bottling The Past: Using Nostalgia To Connect With Customers

BY Martin LindstromTue Aug 23, 2011

From gin to geriatric care, companies are invoking the Good Ol' Days to foster a connection with their customers--even if the product is only a decade old.READ»

NEUROMARKETING | Comment

A.K. Pradeep, Mind Reader

BY Adam PenenbergWed Aug 10, 2011

Tackling the topic of neuromarketing for Fast Company magazine, our author finds himself talking to the CEO of top neuromarketing firm NeuroFocus, and wonders how much can Pradeep really tell from his brain scan.READ»

NEUROMUSIC | Comment

Why Neuromusic Will Never Be As Catchy As Katy Perry

BY Kevin RandallWed Jul 27, 2011

Neuroscientists have found how brainwaves can predict hit songs, but listen (below) to actual music made from neuro feedback, and you'll understand why experts think the pop charts will remain mindless for decades to come. READ»

LEADERSHIP | Comment

From The Editor: The B Word

BY Robert SafianTue Jul 26, 2011

.caption {color:#666;font-size:11px;} .caption img {padding-bottom:2px;} Photo by Benjamin Lowy Is there a bubble looming in the tech world? Several reporters here have posed that question repeatedly over the past few months in ...READ»

GOD | Comment

How Apple And Gucci Tickle Your "God Spot"

BY Martin LindstromThu May 26, 2011

And how other brands could get messianic in their message and convert consumers to acolytes. READ»

TECHNOLOGY | Comment

Thinking Cap: "Mynd" Is the First Dry, iPhone-Compatible, Portable Brain Scanner

BY David ZaxMon Mar 21, 2011

Neuromarketing goes mobile with this lightweight, dry, and iPhone- or iPad-compatible new device from NeuroFocus. DiY brain researchers rejoice!READ»

NEUROMARKETING | Comment

Rise of Neurocinema: How Hollywood Studios Harness Your Brainwaves to Win Oscars

BY Kevin RandallFri Feb 25, 2011

One thing you aren't likely to hear Sunday night from the Oscar-winning producer after accepting the trophy for Best Picture: "I'd like to thank my neuroscience partners who helped us enhance the film's script, characters, and scenes." It's not that far-fetched, though.READ»

POLITICAL ADS | Comment

How Neuromarketers Tapped the Vote Button in Your Brain to Help the GOP Win the House

BY Kevin RandallThu Nov 4, 2010

There are a multitude of reasons Republicans regained control of the House on Tuesday: unemployment, voter discontent, tea party-ism. The one factor you aren't likely to hear about is the use of neuromarketing triggers during the campaign. READ»

NEUROMARKETING | Comment

New Scientist Brainsources Its Latest Cover, While Guy Kawasaki Crowdsources His

BY Addy DugdaleMon Aug 9, 2010

But which method is going to work best on the general public? READ»

INNOVATION | Comment

The 10 Most Addictive Sounds in the World

BY Martin LindstromMon Feb 22, 2010

You're probably among the millions who have experienced it: driving in a car, listening to the radio, and suddenly this song comes on. It is not just any song--this was your favorite song when you were a teenager. As the first few ...READ»

TECHNOLOGY | Comment

Can You Guess The World's Most Addictive Sounds?

BY Martin LindstromMon Feb 22, 2010

See the complete list: The Most Powerful and Addictive Sounds in the World READ»

MARTIN LINDSTROM | Comment

Dirty Secrets Behind the Contagious Marketing of Clean

BY Martin LindstromWed Nov 25, 2009

Suddenly, you see it everywhere--in airports, hotels, restaurants, and of course, in most public bathrooms. And in a blink, it's been seamlessly integrated into life as an essential everyday item. I'm talking about antibacterial hand gel. And from what I see around me, a lot of people seem to be feeling pretty dirty these days.READ»

KEVIN RANDALL | Comment

Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research

BY Kevin RandallMon Sep 14, 2009

Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products. But over the last decade or so, as the fields of neuroscience and marketing science (as some like ...READ»

WHY CUSTOMERS BUY | Comment

Customer Engagement: A Key to Sales Success

BY Skip AndersonMon Feb 23, 2009

Salespeople engage their prospects to strengthen the sales interaction. But companies also engage prospects with their brand identity. READ»

BUYOLOGY | Comment

"Buyology" Illuminates Unlikely Marriage of Science and Consumerism

BY Kate RockwoodThu Oct 23, 2008

In "Buyology: Truth and Lies About Why We Buy," out this week, global branding expert Martin Lindstrom skips consumer surveys and focus groups and instead takes a peek at consumers’ brains.READ»