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CAREERS   |  Comment

Why You Should Give Away Your Network

It has often been said that your network is your net worth. It can be your greatest asset in developing a successful career, social life, but more importantly, to be of service to others. All too often, people define networking, as a transactional relationship--when you connect other people together, you expect to be repaid in some form for it. In fact, the phrase, "you owe me one" is often heard.It’s discovering what you can do for someone else. In other words, networking is not about you and how others can help you. Instead, it’s about how you can help others.READ»

DREAM   |  Comment

Let’s Be Real: Why Defining Core Values is Crucial to Effective Marketing

Let’s face it. Your customers don’t want to hear that deep, echoey radio voice holler at them to get to your car dealership TODAY, TODAY, TODAY! There are better ways to get your message across. There are authentic ways ...READ»

DREAM   |  Comment

Wake Up! Marketing Isn’t Just About Bore-chures Anymore

Unless your customers live underground, they are inundated with advertisements from the moment they wake up to the moment they drop gratefully back into bed. There are bold-lettered newspaper ads and unnaturally upbeat TV ...READ»

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DREAM   |  Comment

For Authors Who Love Running in Place, the Perfect Exercise: Pursuing Commercial Publication!

If you’re counting on Random House to jump on your book, offer you a fatty advance and slave over marketing, here’s a tough little eye-opener: It’s not gonna happen. Well, okay—technically it could happen. According to ...READ»

Kenan Samms
CLIENT   |  Comment

Summertime and the Networking Is Easy

Networking is not about how many bunches of business cards you can hand out in the least amount of time. I was at an event last week and someone I didn’t know raced up to the booth, interrupted my conversation (body language ...READ»

DREAM   |  2 comments

Stop Your Whining and Sit Your Ass in the Chair!

Yeah, I said it. And I’ll say it again: Stop your whining and sit your ass in the chair. Even if you’re blocked. Especially if you’re blocked. See, the thing is that writer’s block—or whatever you call ...READ»

Kenan Samms

Making the Most Out of a Rejection

168 people applied for the opening. We interviewed 5 which means, if you do the math, that we rejected 163. Our policy was to only notify those who were interviewed but not selected—potentially leaving those 163 in limbo as to their ...READ»

DREAM   |  Comment

Stop Being So Shallow—Use Your Dirty Past to Give Your Book Depth

Let’s get one thing straight: Unless it’s a biography on a saint, readers don’t want angelic characters. Readers want characters with demons, with messy, haunted pasts that keep them from getting the present quite right. ...READ»

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