It's a social networking site. No, it's a job-placement agency. Actually, it's a media channel. Whatever you call LinkedIn, it's become integral to how we all do business.
Bringing people together is awesome. But like most social interactions, there are unwritten rules. First Round Capital partner and superconnector Chris Fralic spells them out.
We've all been there--that panicky moment at a conference or meeting where you go to say someone's name and realize there's nothing there but a big fat blank. Here's how to put names to faces and build better relationships.