The more online social networking changes the playing field, the more it stays the same. How traditional networking hasn't changed, and what the online social networks really offer you a chance to do. READ»
All right, seems like a vague question. So first I’ll explain my idea of creativity. To me, being creative means presenting something unique and powerful to the world—a fresh perspective on what can be a deadened landscape; a ...READ»
In a recent interview about his new book (a novel, mind
you), James Frey was asked what hour of the day inspiration most
strikes. His answer, which I’m paraphrasing, was a scoffing,
“Inspiration is for chumps. I work from ...READ»
Ditch your business card; it's bad for business and the environment. With Gmail and my iPhone, every meeting follow up is personalized, conveniently archived, and facilitates networking. The experience of being cardless has turned me ...READ»
Okay—so you’ve got a brilliant, innovative product or service. So
what? If no one knows about it, no one cares about it; it may as well
not exist. The only solution, everyone seems to agree, is PR. But the
best ...READ»
Neighbor/competitor/family member/friend/postman: “So, how’s work been lately?”
You (business-owner): “Oh, you know. Keeping busy.”
Sound familiar? For business-owners, “keeping ...READ»
Rama is facing a dilemma of how to cross the ocean to Lanka, where his abducted wife, Sita, is being held captive by the demon king, Ravana. Praying to Varuna, the Lord of Oceans, does no good. Varuna does not respond. Rama ...READ»
How many times a day do you hear a radio or TV ad with rueful,
obvious acknowledgement of the recession? You know, the ones with
over-earnest voice-overs that begin something like this: “These days,
we’re all cutting back on ...READ»
What sets your business apart from the competition? Really—think
about it. It’s easy to spew out generic answers like “customer service”
or “attention to detail,” but don’t you think your competitors are
claiming ...READ»
