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How to Approach Branding like a Game—and Win

Is it a coincidence that Bill Gates, Steve Jobs and Eric Schmidt (a.k.a. the founder of Google) are all avid chess players? Probably not. Building a brilliant brand is a game of strategy—a game that these men have mastered with ...READ»

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As if You Needed Another Reason to Distrust Commercial Publishers…

Have you ever thought about what the cover of your published book would look like? Of course you have. Just like you’ve thought very carefully about (and described) what your characters look like, what the setting reveals—all the ...READ»

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How to Value Your Creative Work…in Dollars, That Is

When it comes to money, most creatives entering into business make the mistake of selling themselves short. They worry about competing with the cheapest guys out there instead of pricing their work at a point that is both fair and ...READ»

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Ditch the Binder—A Multimedia Portfolio is the Modern Creative’s Best Friend

When you work in a creative field, your work speaks for itself. In fact, it’s the only thing that can speak for it. No amount of clever marketing, self-promotion, or even outstanding recommendations can take the place of a portfolio ...READ»

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Corey’s Story Adventure – A Plan Comes Together

Another great call with Annie Hart this morning.  This past week, I had one of my favorite writers draw up a small section of the screenplay version of my story.  It was fascinating to read my thoughts in someone else’s ...READ»

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Secret to Creative Business Success: Chase Only the Clients You Have to Have

In the beginning of setting up a creative business, quantity is pretty tempting. Quantity as in more clients and more output. Because that can only lead to more money and more success, right? Not necessarily.Chasing every lead you ...READ»

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STORY ADVENTURE - COLLABORATION

  So this week on my story adventure I felt way out of sorts and really bad that I have had little to no time to devote to my story.  Annie and I brainstormed and came up with an exploratory solution.  What I do ...READ»

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Creative Business Success: It’s All About the Customers!

This should go without saying, but I’ll say it anyway: Without customers paying for the product or service you provide, you’re not a businessperson; you’re a hobbyist. Yet many creatives have the most trouble seeing their work ...READ»

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Event Announcement: Virtual art comes to Brooklyn August 7–23, 2009

 Event Announcement: Virtual art comes to Brooklyn August 7–23, 2009Exhibition: “Brooklyn is Watching Best of Year One: The Final Five”About The Event:Virtual art comes to Brooklyn. Inside the gallery are five ...READ»

10 Things I Learned On The Way to 10,000 (Twitter Followers)

While some have said I’m some kind of Twitter expert, let me tell you a little secret: a few months ago I had zero plans (yes ZERO) to use social media. I found it to be confusing, overwhelming and frankly not much fun. While I may have figured a few things out, in no way do I see myself as a guru of any kind. That’s why I wanted to share with you today some of the things I learned on the way to my first 10,000 followers:READ»

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