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KAREN KATZ   |  Comment

Neiman Marcus' CEO Karen Katz to Sell Luxury Through Social Media

Karen Katz currently runs Neiman Marcus's department stores and will take over as CEO of the entire corporation in October. The next step is to better exploit social media, to turn luxury retailer Neiman Marcus into an authority and an educator on fashion.READ»

JUNK MAIL   |  Comment

Timberland, Patagonia Make ForestEthics' Holiday Gift Catalog "Nice" List

A record 11 companies made the "nice" list--nearly four times the number that made the list in 2006. With that track record, we can expect at least some of the "naughty" companies to fess up to their catalog crimes next year.READ»

Building Consumer Experience Value Using the Power of Metaphors

Metaphors not only transfer associations from a previous experience to a new one, they function as shorthand to help people understand the consumer experience offering and what it means in their lives.READ»