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Neil Baron

How LoJack's Latest Product Helped Rescue Faye Jones

BY Neil Baron | 06-20-2011 | 5:17 PM | LEADERSHIP

A 71-year-old Philadelphia resident who suffers from Alzheimer's wandered away from home. Fortunately, her husband had purchased a bracelet by LoJack which enabled the police to locate her within an hour. How does a company skilled on marketing to the auto industry enter the medical device market? READ MORE›

Fresh Strategies For Introducing New Technologies To Risk-Averse, Frazzled Customers

BY Neil Baron | 06-03-2011 | 10:27 AM | LEADERSHIP

When launching a new complex technology, a compelling value proposition is never enough. When companies hear about a new product or service, all they see is risk in changing the status quo. READ MORE›

Six Lessons From Judging Harvard's Business Plan Competition

BY Neil Baron | 04-28-2011 | 4:49 PM | LEADERSHIP

Harvard's Business Plan Contest--an annual event since 1997--has spawned hundreds of business plans. Winners and non-winners alike have gone on to implement their plans and start successful enterprises.READ MORE›