The Barclays Center, home of the Brooklyn Nets, uses one of the most advanced Wi-Fi systems in the NBA to bring live-streaming game footage to your smartphone.
One day, a 15-year-old in Chile plugged seismograph readings into a Twitter account--and that changed everything. Glenn Brown tells Fast Company how user innovations are driving marketing and monetization at Twitter.
The rapper will live stream his final performance at the Barclays Center in Brooklyn on YouTube this Saturday night and launch his own TV network. Just don't call him Yo!-prah.
Jeremy Lin has inspired a lot of rabid fans, magazine features, and six-figure book deal offers. But he's also fueled a new breed of lightning-fast e-book authors. Alan Goldsher, author of "Linsanity: The Improbable Rise of Jeremy Lin," is one of the fastest (and slickest).
Magic Johnson is a legend in both basketball and business. But his most important teachings are not mastering a jump shot or commanding a board room. The lessons we can all learn from Earvin relate to being a better human being.
While bored traditional sports reporters wait for quotes from the megastars, the NBA's elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow--literally--the social media masters before, during, and after the action to watch how it all works.
