The startup MC10 makes sensors that alert race-car drivers--and crews--when it's time for a pit stop. "G-forces, temperatures--our technology will survive all of these things," cofounder Ben Schlatka tells us. Will hospitals and the military take to the tech, too?
Seattle-based designer Shawn Wolfe has built his career on cheeky and subversive work for MTV, K2, Sprite, Capitol Records and Old Navy. But at the heart of his self-initiated artwork is a critical and highly entertaining survey of consumerism. As he described his focus at the Y Conference this weekend: "Consumerism is how we choose what we wear or what we eat," he said.