Personal access is the entry point for growing any brand. Here's how NASCAR creates memorable brand-fan connections--and ideas for how your company can put the pedal to the metal as well.

Twitter and NASCAR are debuting a new augmented television project for Sunday's Pocono 400. The partnership goes way beyond hashtags.

The startup MC10 makes sensors that alert race-car drivers--and crews--when it's time for a pit stop. "G-forces, temperatures--our technology will survive all of these things," cofounder Ben Schlatka tells us. Will hospitals and the military take to the tech, too?

You hear the word "narrative" a lot these days. That's because we're looking for personal relationships--dialogue, shared experience, a bedtime story.

The brand battle for logo exposure on Nascar tracks kicks into fourth gear.

Seattle-based designer Shawn Wolfe has built his career on cheeky and subversive work for MTV, K2, Sprite, Capitol Records and Old Navy. But at the heart of his self-initiated artwork is a critical and highly entertaining survey of consumerism. As he described his focus at the Y Conference this weekend: "Consumerism is how we choose what we wear or what we eat," he said. Read More »

NASCAR, if you think about it, represents all that's environmentally nasty about gasoline vehicles--fuel-guzzling cars muscling their way around a track at as high a speed as possible for entertainment. Sprint Cup team Hall of Fame is, however, trying to do a little something about the eco-footprint of the sport...but is the move enough?