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Chevrolet New Approach to Social Media

Who are you getting to write blogs or do video production? Do you use someone in house? Do you pay an oustide source to do this? What about getting people to talk about you for FREE? Chevrolet figured out a way to do that in their ...READ»

Let This Be a Sign: Artist Shawn Wolfe's Blistering Commentary on Consumerism

Let This Be a Sign: Artist Shawn Wolfe's Blistering Commentary on Consumerism

Seattle-based designer Shawn Wolfe has built his career on cheeky and subversive work for MTV, K2, Sprite, Capitol Records and Old Navy. But at the heart of his self-initiated artwork is a critical and highly entertaining survey of ...READ»

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NASCAR Team to Clean Up its Eco-Cred, But Formula 1 Still Wins That Race

NASCAR, if you think about it, represents all that's environmentally nasty about gasoline vehicles--fuel-guzzling cars muscling their way around a track at as high a speed as possible for entertainment. Sprint Cup team Hall of Fame ...READ»

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Products of Brand Mash-Ups

Lashing your brand to another may be the easiest -- and oddest -- way to create new products. Can you pick which items are real and which are fake?READ»

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