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BRANDING   |  4 comments

The Top Ten Worst Green Brand Names

They may be good for the planet, but these ten product names are just plain bad.READ»

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What is in a Name? Buzzr.com Unveiled

The story behind the naming of a brand. For the original post, check out edsussman.comREAD»

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On Celebrity Endorsements

So the buzz these days is that Crispin Porter + Bogusky is getting Jerry Seinfeld (to the tune of $10 million) to star in the upcoming ad campaign for Microsoft Vista alongside Bill Gates. There is a lot of skepticism, like MS ...READ»

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Say Hello to the Logo Police

The Wall Street Journal reported this weekend that there is a large group of Chinese people that have been employed by the International Olympic Committee to walk around the Olympic venues and Village and PUT TAPE OVER ANY LOGO that ...READ»

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