In this excerpt from "Marketing Lessons from the Grateful Dead," authors David Meerman Scott and Brian Halligan tell us the process in which the Grateful Dead picked a band name, and what companies considering their own brands can learn from them.READ»
Call it the end of the dot-com world. Next year ICANN, the non-profit that oversees domain name and IP address registration, will start taking applications for new domain name suffixes, creating the potential for billions of new ...READ»
It amazes me how businesses title themselves. There seem to be differing points of view on what constitutes a good name.
Today I saw an advertisement for Bionic Bagels. While the sci-fi fan in me smiles at that, the reality is ...READ»
