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BRANDING   |  Comment

What is in a Name? Buzzr.com Unveiled

The story behind the naming of a brand. For the original post, check out edsussman.comREAD»

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How 2009 Will Spur The Rebirth Of Cyber Squatting

Call it the end of the dot-com world. Next year ICANN, the non-profit that oversees domain name and IP address registration, will start taking applications for new domain name suffixes, creating the potential for billions of new ...READ»

NAMES   |  Comment

Taking Names

It amazes me how businesses title themselves. There seem to be differing points of view on what constitutes a good name. Today I saw an advertisement for Bionic Bagels. While the sci-fi fan in me smiles at that, the reality is ...READ»

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