Location-based social networks are getting a lot of media attention and many businesses are experimenting with incorporating these services into their marketing mix. However, will these services truly go mainstream? Some have questioned whether LBS provide true business value for brands.READ MORE›
Booyah, the location-based game firm that's big on virtual goods, is earning real-time fans--and backers. The Palo Alto startup, led by Keith Lee, has amassed a not-to-be-sniffed-at $20 million from Accel Partners, whose Jim Breyer ...READ MORE›
Booyah, a location-based game start-up, has announced it'll be trying out a new type of promotion that may be the model for smartphone ads in the future: In-game, virtual goods placements, based on your real-time location. ...READ MORE›
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