Whether trying to better deliver bears or babies, businesses have to differentiate and make sure innovative ideas don't die on the vine. Here's how 4 executives have transformed their companies, as well as industries.
Sure, your company has a Plan A, and probably a Plan B, for when things don't go just so. But what about your Plan Z? Jason Rzepka, vice president of public affairs for MTV, talks with Fast Company about going back to the drawing board.
Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper.
For Nusrat Durrani, general manager of MTV World, the connective tissue that binds cultures and countries is music. It also provides the insistent beat that drives MTV’s newest multi-platform global music brand, MTV Iggy, which aims to bring artists and pop culture from around the world to the U.S.
Good logos are like good friends: "When they show up wearing a mustache, with no explanation, you just go, 'Huh?'" says Michael Cronan, creative director at branding firm Cronan. But, of course, most logo changes are done for a reason. Cronan and partner Karin Hibma evaluate three recent ones.
