• In the real world, most of us wear different faces for the different circles in which we interact. We have our “work” face, our “friend” face, our “relationship” face, and our “family” face. But in the transparent world of online profiles, we are limited to just one identity. Sure, some of us may use MySpace for friends and LinkedIn for business, but when someone Googles us they see them all – and by now we’ve all heard the stories about people getting fired for risqué vacation pictures posted online.

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