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Most Creative People 2010

Zachary Lieberman on DIY Gadgets, Making Fonts With Cars, and the Holy F**k Moment

Eye-trackers, devices that use small cameras to measure the motion of eyes, are often used to assist the disabled in digitally highlighting and spelling text. The technology is extremely expensive, with costs ranging anywhere from ...READ»

Superstorm: The Worst Leonardo DiCaprio Movie Never Made

The pitch: An oil company lobbyist (Leonardo DiCaprio) is shaken after his girlfriend, a local meteorologist, breaks up with him over reservations of his contribution to global warming. The split is hastened by a massive hurricane ...READ»

Kimberly Davis on Changing Company Culture 'One Bite at a Time'

"There are sub-cultures within the culture," said Kimberly Davis at Fast Company's recent Most Creative People in Business event. "[That's] where you can actually have pockets of innovation." Davis, president of the JP Morgan Chase ...READ»

Twitter, Facebook, Tumblr, LinkedIn: Multiple e-dentity Disorder

How many times have you heard a horror story of how debaucherous Facebook photos have ended the chances of a job candidate? Most of us have numerous online personalities, from multiple email usernames and messenger logins, to ...READ»

Is Facebook Founder Mark Zuckerberg More Powerful Than the President?

Who is more powerful: 400-million-user strong Facebook founder Mark Zuckerberg, or the leader of the free world? That was the question posed to Soraya Darabi, #53 on our Most Creative People in Business list, who explained ...READ»

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How (RED) CEO Susan Smith Ellis Tapped Damien Hirst to Raise Millions for Africa

Asked at Fast Company's Most Creative People event last week about how she asks others to take risks, (RED) CEO Susan Smith Ellis offered a one-word answer. "Nerve," said Ellis, who was featured as #25 on our Most Creative ...READ»

Death Star vs. Japan: How Adidas Survived One Viral Ad Campaign Gone Wrong

Adidas came up with an ingenious viral marketing campaign tied to its Star Wars collaboration. Too bad it offended the entire nation of Japan.READ»