At the photo shoot for our April feature, the director of "Pom Wonderful Presents The Greatest Movie Ever Sold" talks about scavenging for cash in exchange for blatant product placement in his film ... about product placement. Would he do it again? Yep. For twice the price.
Inspired by "Super Size Me" director Morgan Spurlock's bold new documentary about the ubiquity of branding messages in our daily lives, we embark on our own no-holds-barred exploration of the relationship between content and advertising.
Call me behind the times, but I'd never seriously considered cultivating my brand. It took 17 years working in print media and an assignment covering Morgan Spurlock's "Greatest Movie Ever Sold" to figure it out.