As George Harrison sang, "if you don’t know where you’re going, any road will take you there.” To get us all on the right path as we make our marketing resolutions for the new year, we spoke to trailblazing thinkers from Cablevision, Eloqua, Fandango, IBM, PetCo, SAP, and the Grammys and came up with 8 must-do resolutions for marketers seeking a clear direction.
My diverseimages™ colleagues were “movin’ through Harlem” recently, and observed this young woman motorcycle rider (photos courtesy diverseimages.net) When you look at the photo of her on her bike, every thing looks fine. She appears to be in pink and white from head to toe.
On the eve of the next US presidential debate, and a few days after the proverbial dust has settled from the vice presidential debate, let’s look at the two candidates relative to what makes a brand believable and authentic. BrandCredible™ is a term I use to refer to brand attributes that engender such qualities as trust, loyalty, and even respect.
Full disclosure. I probably have undiagnosed ADD. I bet many more of us than we realize will develop ADD if we haven't already, with the relentless stimuli and pounding pressures of our tech-driven times.
I’m reading one of the most lucid business books I’ve come across in quite some time.
It’s Out of Poverty by Paul Polak, founder of International Development Enterprises. In it, Polak outlines a number of compelling reasons why businesses must consider the burgeoning market of the world’s other 90 percent – the percentage of the world’s population that is poor. I’d recommend reading the book to learn first-hand about the practical ideas he offers that I believe would present viable approaches for any business -- from socially-directed organizations to corporate multinationals.