As George Harrison sang, "if you don’t know where you’re going, any road will take you there.” To get us all on the right path as we make our marketing resolutions for the new year, we spoke to trailblazing thinkers from Cablevision, Eloqua, Fandango, IBM, PetCo, SAP, and the Grammys and came up with 8 must-do resolutions for marketers seeking a clear direction.
My diverseimages™ colleagues were “movin’ through Harlem” recently, and observed this young woman motorcycle rider (photos courtesy diverseimages.net) When you look at the photo of her on her bike, every thing looks fine. She appears to be in pink and white from head to toe.
On the eve of the next US presidential debate, and a few days after the proverbial dust has settled from the vice presidential debate, let’s look at the two candidates relative to what makes a brand believable and authentic. BrandCredible™ is a term I use to refer to brand attributes that engender such qualities as trust, loyalty, and even respect.