First smartphones were redefined as powerful social media/Net devices and then, Boom! The advertising industry grabbed on in search of cash. But the new ad business are finding everything a bit new and scary.
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Apple's iAd application seems a strange beast that doesn't quite align with Apple's business model. But evidence from one developer after its first day in action suggests that it brings the cash rolling in.One developer took the ...READ»
Apple's new iAd platform is going to be a serious contender, newly leaked data shows. The company is so keen to beat its competition in the mobile advertising space that it's releasing a special paid analytics system that leverages ...READ»
Looks like the FTC is taking a particular interest in possible antitrust violations in the Google-AdMob deal--apparently, they've assembled a team to investigate and possibly block the acquisition.READ»
It's iPad week folks, so expect a deluge of excitement about tablet PCs, e-publishing, TV shows, and whatnot: Kicking us off is a juicy rumor that Apple's soon to launch a new "iAd" mobile advertising platform, ready to smack Google ...READ»
There's news that Facebook is releasing a new version of its Ad Conversion tool for advertisers to see how well their placements are going. Interesting stuff, if you're an advertiser. But the back story is huge: It shows that ...READ»
Google's anticipated move into mobile advertising came one big step closer to fruition today, as the beta version of Mobile AdSense opened to a broader range of application developers after initial testing with a group of ten apps, ...READ»
