Nick Markakis would have been an All-Star this season if his spot hadn't been taken by a player who was suspended this week as part of MLB's doping investigation. The Oriole right fielder's reaction contains lessons for leaders in all industries.
Major League Baseball Advanced Media--BAM, for short--is as technologically sophisticated as any company, anywhere. Here's how a winning and profitable strategy is being built by an online player that breaks all the rules.
For the hard-wired and digitally wired baseball fan, the season doesn't start when pitchers and catchers report to spring training. It starts when At Bat reports to the iTunes store. The wildly popular app, made by MLB Advanced Media (BAM for short), puts live game video, live stats, and the latest news and scores at your fingertips on a smart phone or tablet.
The real world's baseball season starts today, which also means batters up for another stat-fueled year of the fantasy version. At 30 million players strong, fantasy sports is a $4 billion industry, drawing in companies from ESPN and Yahoo, which host leagues, to Bloomberg, which has partnered with mlb.com to offer a fantasy-sports take on its financial services.