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Mitt Romney

We Need To Talk About Romney

Mitt Romney’s front-runner status has been thrown into question once again after his triple loss in state primaries. For professional communicators, the reason for his difficulties is obvious--he doesn’t connect, and connecting is all about communicating. And in presidential election after presidential election, however, the candidate who connects best, wins.READ»

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Romney Campaign: Square "Could Be Huge," And Other Digital Trends In Politics

Zac Moffatt, digital director for the Romney campaign, talks shop on Square, Instagram, Twitter, and the "On-Demanders."READ»

Political Leadership Is More Than Just Talk

Every participant in last night's State of the Union took an obvious set of facts--high unemployment, a slow-growing economy, and a continued real estate crisis --and laid his own partisan spin on it. The facts eventually disappeared into a morass of language that could have been generated by pollsters on either side using an algorithmic phrase generator. That's not leadership. READ»

The State Of The Union Address Is The Ultimate Master Class In Public Speaking

Rhetorical devices and flourishes play a big role in increasing impact and helping us remember what's been said, and President Obama is a master at using them. Learn advanced--yet simple--speaking techniques likes anaphora, anapest, and chiasmus by breaking down last night's State of the Union address (don't worry, we'll explain). READ»

7 Social Networks Obama And The GOP Hopefuls Should Definitely Join

When President Obama showed the power and potential of Facebook, Twitter, and YouTube in 2008, every politician and their chief of staff's mother jumped on the social media bandwagon. Yesterday Obama joined Instagram. Here are several other networks he--and his rivals--should be on.READ»

Subway's $5 Footlong Guy Thinks Fresh On Herman Cain's 9-9-9 Branding

Herman Cain's 9-9-9 plan is is the legislative equivalent of Subway's $5 footlong campaign or Domino's 5-5-5 deal. It's sharply marketed to the fast food nation (just don't look too close at what's inside). READ»

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Rebooted Brands Shed Old Images To Boost New Sales

Launching a new brand is expensive. Far easier, these days: Bring back (or polish up) an old one.READ»

Face The Nation: How Sensory Logic Sees Secrets In Candidates' Mugs

The likely Republican candidates for president might not be saying much about their candidacies just yet. But, as the saying goes, the medium is the message. Facial decoding firm Sensory Logic has figured out ways to interpret their messages.READ»

The GOP Contenders Face Off

As debates begin, the facial coding experts at Sensory Logic examine the looks of the Republican hopefuls--Mitt Romney, Michele Bachmann, Newt Gingrich, and Donald Trump among them--already emerging as potential nominees in the 2012 Presidential election. Here, a guide to what emotional reactions--and votes--their faces are likely to garner. READ»

Obama's Post-Election Social Media Lapse

After next week's election, pay close attention to how many elected officials end their web use. It's a trend some are noticing among politicians, who may take to the Internet during campaigns -- yet tone down the tweets and Facebook posts once in office.READ»

Lessons From Gandhi--When You Do Not Compete, You Have No Competitors

What do Deepak Chopra, Jerry Adams, Moby, Ted Kennedy, Wyclef Jean, Dennis Kucinich, John Legend, Mitt Romney, and Mohammad Yunus have in common? They and 390 other big thinkers are all waiting to speak to you, right now, thanks ...READ»

2008 Communication Faux Pas

Welcome to my 3rd annual blog on communication faux pas. This year, political communication dominated, showing some of the best and worst in human communication. Of course, business communicators wouldn't be left out and gave the ...READ»