I want to show you why most mission statements are so terrible.
Let's say you founded a pizza parlor. And your first idea for a mission
statement is something like this: "Our mission is to serve the tastiest
damn pizza in Wake ...READ»
We are all familiar with the mission statements of companies and a significant percentage of companies, including many Fortune 500, have them published for all to see. The statements of corporate mission ( target mission statement ) ...READ»
When I read this story this morning, it made me think of Spielberg and the plethora of films he has made that had a social intention. He seems to make his best work when he is driven by a message. This need not be limited to the ...READ»
As part of a company-wide initiative, many of us here at FC World Headquarters recently participated in a "facilitated" exercise to revamp the magazine's mission statement.
The upside: Sitting in a conference room together and ...READ»
As part of my job as Fast Company editor-in-chief, I often visit with advertising agencies to talk about the magazine's direction and content. Because agency people are among the most creative knowledge workers on the planet, I'm ...READ»
