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mission statements

Wordplay, Nancy Lublin, do something, scrabble image, illustration

How to Write a Mission Statement That Isn't Dumb

Why most mission statements are dumb -- and how to write one that isn't.READ»

Mission Impossible

Mission statements - Vigorous fights over semantics last for hours, even months. Then you end up with some variation of jargony quasi-poetry.READ»

Mission Control

When I read this story this morning, it made me think of Spielberg and the plethora of films he has made that had a social intention. He seems to make his best work when he is driven by a message. This need not be limited to the ...READ»

The Mission Position

As part of a company-wide initiative, many of us here at FC World Headquarters recently participated in a "facilitated" exercise to revamp the magazine's mission statement. The upside: Sitting in a conference room together and ...READ»

Cool Mission Statements

As part of my job as Fast Company editor-in-chief, I often visit with advertising agencies to talk about the magazine's direction and content. Because agency people are among the most creative knowledge workers on the planet, I'm ...READ»

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