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mission statements

Wordplay, Nancy Lublin, do something, scrabble image, illustration
DO SOMETHING   |  22 comments

How to Write a Mission Statement That Isn't Dumb

BY Nancy LublinTue Dec 1, 2009 at 1:00 PM

Why most mission statements are dumb -- and how to write one that isn't.READ»

MISSION STATEMENTS   |  Comment

Mission Impossible

BY Roger AndoutThu Nov 5, 2009 at 11:59 AM

Mission statements - Vigorous fights over semantics last for hours, even months. Then you end up with some variation of jargony quasi-poetry.READ»

MISSION STATEMENTS   |  2 comments

Mission Control

BY Kevin OhannessianMon Jul 18, 2005 at 11:45 AM

When I read this story this morning, it made me think of Spielberg and the plethora of films he has made that had a social intention. He seems to make his best work when he is driven by a message. This need not be limited to the ...READ»

MISSION STATEMENTS   |  16 comments

The Mission Position

Fri May 13, 2005 at 3:05 PM

As part of a company-wide initiative, many of us here at FC World Headquarters recently participated in a "facilitated" exercise to revamp the magazine's mission statement. The upside: Sitting in a conference room together and ...READ»

MISSION STATEMENTS   |  5 comments

Cool Mission Statements

Tue Jun 15, 2004 at 9:12 PM

As part of my job as Fast Company editor-in-chief, I often visit with advertising agencies to talk about the magazine's direction and content. Because agency people are among the most creative knowledge workers on the planet, I'm ...READ»

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