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Meebo Buys Mindset for Ad Targeting, but What the Heck Is Psychographics?

Social media-sharing experts Meebo have just forked over an undisclosed sum to buy ad-targeting experts Mindset. These innovative guys eschew demographic profiling, and use psychographic targeting to understand consumers instead. But...what exactly is that?READ»

Matt Barrett & the CEO Mindset | Biz Money Matters |

If you're interested in how to develop a winning CEO mindset, I recommend you copy key pages from the Matt Barrett management play book if you can. Here's how.READ»

CHANGE   |  Comment

WorkLifeSuccess: Monday Morning Magic

At the beginning of every work week there is an opportunity to set goals for the five days ahead. But, there is also an opportunity to raise the bar on your own performance. Want to put a spring in your step, a twinkle in your ...READ»

ECONOMY   |  Comment

Holding on Price in a Down Economy

Learn how… maintaining your pricing integrity in a down economy is truly a winning strategy because, in the end, profit margins are higher, the ability to service a customer is better, and the confidence of the salesperson is greater. READ»