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Millennials

Five Ways To Friend The Class Of 2015

Over the next few weeks millions of incoming college students will make the trek to college as the head of their own households for the first time, creating a massive opportunity for brands to create lifelong loyalties for first-time decision makers. Learn five ways to friend the Class Of 2015 from the brands that are getting it right.READ»

Are You M-Ready?

MTV's insights into the Millennial generation reveal challenging questions about serving the consumers of the future. READ»

Rev. Peter J. Gomes: A Message for Millennials About a Good Life Well Lived

"In this generation the search for goodness, both institutional and personal, has reappeared as a defining characteristic in young people's renewed search for the good life." Rev. Peter J. Gomes was referring to the Millennial Generation in his book "The Good Life." READ»

Why Millennials Need to Be Unrealistic About Their Work+Life Fit

The steady, ever-increasing paycheck deposited into your bank account every other week has given way to a more inconsistent, unpredictable, multi-stream, project-based cash flow. This requires a "realistic" approach to finances outlined in the new book, "Generation Earn," by Kimberly Palmer.READ»

"Data Nudist" Gabriel Shalom on Open Video, Trust, and the Future of Money

 The Future of Money from KS12 on Vimeo. I'm here in Barcelona documenting the Mozilla Drumbeat Festival on the Future of Learning, Freedom and the Web as a follow-up to my book DIY U. There are all kinds of innovators and ...READ»

"Data Nudist" Gabriel Shalom on Open Video, Trust, and the Future of Money

Meet Gabriel Shalom, a young filmmaker who just completed a film called The Future of Money, about a group of entrepreneurs who believe social currency can replace the paper kind. READ»

Why Brands Must Start Caring About Something Other Than Themselves

Millennials are often seen to as the Holy Grail of marketing partly because of their disposal income and partly because their tech-savvy means they can be reached in so many ways. According to this new survey from the Pivot Center, the answer is cause marketing. READ»

The New Breed of Millennials

Think every twenty-something is a slacker? Meet the new breed of Millennials.READ»

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How Millennials Are an Untrapped Treasure for Business

Everywhere I turn, articles, conversations, and presentations reaffirm my belief that we need to move past the intergenerational finger-pointing and harness the good, albeit different, approaches to work and life that the Millennial generation offers.READ»

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Why Bashing Millennials Is Wrong

The problem, Nancy Lublin says, may not be the generation we love to pick on but the people who don’t know how to manage it.READ»

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Meet Five Amazing Millennials Who Have Already Changed the World

From the stage to Kenya’s slums, the 2010 Do Something award winners are changing our world.READ»

Hey Millenniums! Time to Wake Up and Go to Work!

I just saw an advertisement for a seminar about how to manage Millennials in the workplace and I realized I've finally grown tired of hearing how the Millennials (aka "Generation Y")--those 75 million persons born between 1977 and 1998--are going to transform the workplace!READ»

Three Reasons Why Segregating Generations in the Workplace is a Bad Idea

"Millennials" aren't the only ones who want to work at home or in coffee shops.READ»

If You Think All Millennials are Slackers, You're Dead Wrong!

If you think all Millennials are slackers then perhaps it's time you met Michael. Lucky for you, there are enough Michaels to go around.READ»

Working with Millennials

Thought some of you would enjoy an article about Generation Y I was featured in... http://www.demodirt.com/index.php/generation-y/corporate-culture/321-we-r-coming-2-workREAD»

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A Millennial's Guide to Millennial Guides

If you've read any magazines, Web sites, newspapers, or books in the last decade, you probably know who I am. You know I have a three-second attention span, because I was weaned on emails, texts, and instant messages. You know I'm a ...READ»

25 Ways to Bolster Your Relationship Marketing Efforts

If you’ve been following along, you know that I’m working on becoming a ‘meaningful specific’ and that the particular specific in question is relationship marketing. It certainly doesn’t stand alone and I hope to examine how ...READ»

Actually, Millennials Do Expect Work Flexibility--Reinterpreting PWC's Survey

“We do not expect work flexibility.” That’s the headline from PricewaterhouseCoopers' (PWC) Millennials at Work global survey of 4,271 recent graduates.  Wow.  A strong statement, and one that completely contradicts what I ...READ»

Millennials Working Abroad: The View from Australia

A few weeks ago, I blogged about a young woman from Bangladesh who is launching her career at a U.S. company. For today’s post, I wanted to share the perspective of some American Millennials working abroad.Australia has a special ...READ»