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millenials

Results Are In: College Students Crave Media

Nearly 1,000 students from 10 countries wrote blog posts describing how they handled a day disconnected from media. READ»

Using Social Media to Mobilize Millennials

Every New Year brings with it things that are, well, new in that they put an exciting new spin on familiar practices. I wanted to share two of these with you that caught my attention as they are focused on social change, depend on crowd engagement and target increasingly influential Millennials.READ»

For Millennials, Brands May Be as Important as Religion, Ethnicity

Young people express themselves through identification with brands, according to a new survey by the world's largest PR firm. Should you take it with a pinch of salt?READ»

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Boomer Retirement Brings New Opportunities, Creating Stronger Future

Larry Forster is featured as an expert on collaboration in my latest book, Getting Change Right. Below is an interview he conducted with me about Boomer retirement. Larry just completed a 27-year career with Shell where he was a ...READ»

The Generation That Couldn't Think Straight?

William Zinsser sounds the alarm that something is seriously wrong with the Gen Yers and MillenialsREAD»