Michael Phelps

Fast History: Michael Phelps’ Eighth Gold Medal in Beijing, 2008

It’s been a rocky—we could even say stoney—year for Michael Phelps, America’s golden boy who last year left Beijing with the most gold medals ever awarded an Olympian in a single games. Riding high after being called the ...READ»

World Aquatics Championships

Nearly 3,000 athletes from 200 nations will compete at this year's swimming and diving championships. But extraordinary attention will go to one: Michael Phelps. In his first major meet since the bong-picture scandal that cost him a ...READ»

Did Dumping Phelps Crush Kellogg's Brand?

Vanno tracks the reputations of 5,500 companies by asking users to submit articles and rate them, based on how favorable the coverage is to the subject. One of those brands is Kellogg's, and the data says that dumping Micheal ...READ»

Michael Phelps's High-Performance Bong

Michael Phelps is a fierce competitor, always searching for an edge. Last summer, it was his swimsuit. This winter, it's his bong. And not just any bong. In the picture zooming around the world, he's using a ROOR, an expensive, ...READ»

Michael Phelps: Endorsement Gold

The Olympic hero stops by our offices to hawk a performance beverage from a tiny Austin company that hit the jackpot by signing him before the Games. Video after the jump...READ»

October 2008: Reader Feedback

In the Fast Lane By the time our July/August issue arrived in subscribers' mailboxes, cover girl Katie Hoff had broken the world record in the women's 400-meter individual medley at the U.S. Olympic trials, shaving 0.34 of a second ...READ»

• Updates