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Super Bowl Ad Stories: "The Remake," Featuring LeBron James and Dwight Howard

Appealing to our sense of nostalgia, big companies from Coca-Cola to McDonald's to Pepsi try to recapture the magic of classic Super Bowl ads.READ»

DESIGN   |  Comment

Wanted: Jenny Holzer's "Protect Me From What I Want" Keds

The conceptual artist soups up the old teeny-bopper sneaker with her famous truisms.READ»

What the Super Bowl Means for Innovation

My wife can pronounce “Tchoupitoulas.” She loves red beans and rice. She peels crawfish faster than you can toss popcorn in your mouth, and last Sunday night, when the New Orleans Saints (the American football team) won ...READ»

GOLF   |  Comment

Tiger Woods on Twitter, Facebook, and the Marketing of Pro Athletes

Tiger Woods isn't hooked on Twitter like Shaq, but he's keenly aware of how important social media is becoming to pro athletes who are creating a personal brand.READ»