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Michael Bast

Ka-Boom! How Explosions Became Commonplace in Kids' Branding

BY Molly Heintz | 05-27-2010 | 4:51 PM | THOMAS HINE

For a century, food brands have toyed with images of explosions, hoping to (figuratively) explode off the shelf. It was only a matter of time until the explosion blasted off the package. So how that branding trend begin, and how did ... READ MORE›