While bored traditional sports reporters wait for quotes from the megastars, the NBA's elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow--literally--the social media masters before, during, and after the action to watch how it all works. READ»
"We went through a tumultuous first month -- they were pointing fingers at everybody," says Heat coach Erik Spoelstra of the many slings and arrows his players endured this season. "My point to the team was, 'We're in this together. The only way we'll get out of it without embarrassing ourselves is to do it collectively.' "READ»
There are many forces at play in the Heat solar system -- the push for playing time, the desire for respect, the lust for money, and the inevitable collision of healthy egos. The ultimate motivation, of course, is the allure of a championship ring. And, as you can see, only three players on the roster have one.READ»
It's one play in a season of thousands, but former Chicago Bull Steve Kerr sees this Eddie House game winner as a sign of Miami's emerging teamwork.READ»
What do the Miami Heat, Atlanta Thrashers, and Atlanta Hawks have in common? As of today, all three teams play in LEED-certified arenas. The Philips Arena in Atlanta, Georgia and the American Airlines Arena in Miami, Florida became ...READ»
