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The 3 Basic Steps To Create Trust Through Corporate Social Responsibility

If business wants to regain the public’s trust, they’re going to have to be trustworthy, and employees are the key. Here are three basic steps to engage your employees, build social capital, and win stakeholder trust. There's a lot here, so take your time with it, read it in pieces, and as always, share your thoughts and insights.READ»

Following Chatter From Iran on Twitter

The web is an amazing communication channel. Empowered by tools like Twitter, it is even more incredible. You no doubt have read about how Twitter, Facebook and YouTube represent some of the only channels for communication for those ...READ»

Intel's Long-Term Plan: Spend Money to Make Money

When it comes to economic crisis, grizzled veterans like Intel have stared into the abyss before and lived to tell the tale. We look at how several giants are approaching today's meltdown with distinctive strategies for not only surviving but also thriving.READ»

What's the True Impact of Your Employee Volunteer Program? Glad You Asked

Almost every conversation we have regarding employee volunteer programs involves a vigorous discussion of metrics. Business managers want to determine the value of hours contributed to the community via employee volunteers. Non-profits are trying to assess whether or not it is worth the trouble organizing massive employee volunteer events for corporations. Stakeholders question whether business should be distracted by activities that seem to offer little to no bottom line impact. READ»

History of Information

Thomas Baekdal's view of the history of information and where it is all going.READ»

Google Profiles Competes in Social Listing Space

According to John Battelle, it's a really big deal. Others are comparing it to a LinkedIn or Facebook killer. Whatever you call it, Google Profiles are here to stay and they can give you a lot more splash for your personal brand. ...READ»

Twitter Pitch Engine Debuts

I've written before in this space about the power of Twitter for those in the news industry and those wanting to get the news first. Now there is a "pitch engine" called MediaOnTwitter which makes contact with the press ...READ»

The Consumer Media Connection

There are a number of interesting two way communications situations happening in media today. It represents the integration of the social media such as Facebook and Twitter into the "mainstream" web edit sites. This is ...READ»

Memes From My Father—Silly Internet Fun with Barack Obama's Life Story

If you thought a pot-smoking Olympic athlete was bad, wait until you hear a trash-talking President. Call it Memes from My Father–the latest Internet sensation involves silly fun with Barack Obama’s life story.READ»

Tech Blunders in Super Bowl Advertising

The Super Bowl was great football. And some of the spots were really good. But pretty much across the board, the chance for tech to shine or cross promotion to really work failed. Some examples from this Monday morning ...READ»

I Want My Prime Time TV When I Want It

Last night, as is usual on Monday night, I could not wait to see 24. I've followed this series through thick and thin since the start. It's actually gotten a good story line reboot and is quite entertaining this year.  As I was ...READ»

Watching and Interacting at the Inauguration Viewing

(written but somehow not posted the day after the election) Last Tuesday was a banner day for America, the world and also for social media. Not only did more people apparently watch the inauguration of President Obama on TV, they ...READ»

CSR and Employee Volunteer Programs: How to Make the Business Case

“The business doesn’t need to understand social impact; social impact needs to understand the business,” said Saul. “In other words, social impact needs to prove its value to the business.”The following is an expert from a ...READ»

The Brand Called President

Will President Obama Change Government the Way Candidate Obama Changed Campaigning?READ»

Yahoo Uses Twitter to Filter News

In a perfect convergence of media and technology, Yahoo! is now using Twitter to filter news according to Technology Review. I've written before in this blog about the impact of Twitter in reporting news first. And as reported in ...READ»

My 2009 Digital marketing Resolutions

My day job is running a digital advertisng media agency. Like every business today, we recognize that it cannot be "business as usual" in 2009. Thus, some of my resolutions for the year which I thought worth posting in this ...READ»

Web Video Growth Galloping Ahead

comScore just released November data on online video growth.  November saw a +34% vs. year ago growth with 12.7 Billion online video views for the month. While Google and YouTube still have clear leadership, it has dropped to 40%, ...READ»

Twitter, the new news bureau roll-up?

  Last post, I talked about the Social Media Heyday and how the two way communication from consumers is impacting everything from brands to politics. In the last week, I have been impressed by how social media is becoming a proxy ...READ»

A Bailout We Can Build On

With a grim jobs report, a hinky stock market and a deal for auto executives still on the table, America's mayors may be offering the best bailout plan around.READ»

Mobile Millennium Traffic Pilot From UC Berkeley and Nokia

Interesting “study” being conducted for GPS enabled phones by UC Berkeley, Nokia, and NAVTEQ. Called the Mobile Millennium Traffic Pilot, it gathers real time information from GPS enabled telephones for traffic congestion updates. ...READ»

New Policy Allows Market Researchers Access to Information on LinkedIn Users

Research firm Anderson Analytics has taken advantage of a new policy that permits market researchers to survey LinkedIn users and find out who they are/target them for both research and marketing according to AdAge. This ...READ»

Google to open "iBook" store

As a part of the long talked about project to scan all books and make them available on the web, Google has agreed to open an online store as a part of its $125MM Book Search settlement according to Silicon Alley Insider. ...READ»

Web Display Ads Alive and Well

At a time when advertisers are wondering if the bloom is off the rose for web display advertising, some data points have come in that establish the contrary: 1) Web penetration continues to grow. While double digit growth is ...READ»

Brand Obama Thrills Broadcasters with Record Ad Spend, But Cheap Video and Democracy Are the Big Winners

It may be silly season for the Presidential campaigns on television until Election Day, but the Brand Called Obama has been brought to you by the internet.READ»

• The Brand Called Obama
• How to Build a Brand Like Obama

Reader Generated Economic Indicators - How *You* Know We're Hosed

Also known as the "'I'd Gladly Pay You Tuesday for A Gewurztraminer Today' Index", an eagle eyed trend watcher spots an alarming spike in cash-strapped oenophiles.READ»