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message development

5 Steps: Take the "Mess" out of the Message

Politics 101 - Define yourself before your opponent has an opportunity to define you.This simple rule applies to message development and messaging as well.  Define your message before your opponent/the opposition can define your ...READ»

How to Communicate with Teenagers, Pt. II

As a teenager, I still have vivid memories of rushing home from wherever I was to see if my latest crush had called and left a message. Times have changed. Teenagers today don’t have to wait by the phone or check an answering machine — they might get a text or call ”on the cell” immediately after the school day ends. The point is, just as the frame of reference of a teen today is significantly different than that of a teen a decade ago, so are the outlets that teens use to communicate. READ»

Crisis Communications 101

Monday and Tuesday were voluminous with brewing crises — one of the biggest political party switches in history, a new potential pandemic, and a decision to fly Air Force One over Ground Zero — all offered valuable, and ...READ»

Susan Boyle - 5 Public Speaking Lessons

Susan Boyle’s performance on Britain’s Got Talent has the world abuzz and has generated name i.d. and popularity for Ms. Boyle that any politician, public figure or CEO dreams about (aside from the current President, in a good ...READ»

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