What comes to mind when you hear the name Leica? I posed this question to about two dozen professional photographers and they enthusiastically responded: "prestige," "precision," "craftsmanship," "envy," "excellence," ...READ»
Last month I offered some branding advice based on the belief that, in order to win, companies need to Unify, Simplify and Amplify their brand message. This month I will showcase my first example of a brand that puts this formula ...READ»
Adidas Originals is joining forces with the (sadly but acceptably over-licensed) Star Wars brand for a new line of shoes and activewear due out early next year. Though this isn't the first time Adidas and Star Wars have partnered, the ...READ»
Product recommendation is one of the most elusive--and potentially profitable--forms of merchandising online, where consumer behavior can bring in reams of data about the way people shop. But figuring out what to do with that data, ...READ»
