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MEDIA   |  Comment

You don’t want happy customers … You want loyal customers.

You don’t want happy customers … You want loyal customers. Loyal customer will continue to buy and promote your brand.READ»

Kenan Samms
INNOVATION   |  Comment

Twitter per the McLuhans' Laws of Media

Marshall and Eric McLuhan argued that an emerging medium is best understood by considering four questions or probes. They called these four questions the Laws of Media. Every new medium extends some capability, turns into its ...READ»

Kenan Samms

Following Chatter From Iran on Twitter

The web is an amazing communication channel. Empowered by tools like Twitter, it is even more incredible. You no doubt have read about how Twitter, Facebook and YouTube represent some of the only channels for communication for those ...READ»

How to Buy a Media List That Gets You, Your Products, and Your Services in Front of the Right People

Before you buy a media list, be sure to ask these questions, so You Get the Most publicity for your buck...READ»

MEDIA   |  Comment

Its Not Your Sales People ... Its Your Sales Process

Selling is a process, and to be effective you must understand the process. Listen to your prospect’s needs and help the prospect move along the sales process to obtain a business commitment. “Your goal is to simply get the prospector to move from one step to the other”.READ»

Kenan Samms

History of Information

Thomas Baekdal's view of the history of information and where it is all going.READ»

MEDIA   |  1 comment

How To Develop A Mobile Marketing Strategy – A Point of View

How to develop a mobile strategy that will leverage the mobile platform and enable the consumer to do what he likes to do - connect with people he knows, using his mobile. READ»

fli
FLICKR   |  Comment

Flickr Lays Off Engineering Talent

After posting some ugly first-quarter results last week, Yahoo was due for change. CEO Caol Bartz announced that the company would be cutting around 700 jobs, and the layoffs have begun already. First on the docket: a number ...READ»

glue
GLUE   |  3 comments

Glue: The Next Marketing Tool for Creatives

Glue is a free Firefox add-on that lets you take your social network to every major site you visit. At heart, it's a semantic Web tool: it can "read" and contextualize the content on the sites you visit, and serve up your ...READ»

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