ESPN joined the ranks of organizations that issue policies for its members use of Twitter. In fact, it outright banned Tweets that don't serve the organization. Does this sound crazy to you?
The news broke via the Twitter feed of ...READ»
According to a new survey published by private equity company Veronis Suhler Stevenson, consumers are getting wise to advertising and are choosing to avoid it. In 2008, for the first time, people used more paid content than ...READ»
Think of the media as your client. They are individuals that are like anyone else. You are dealing with an individual who is then communicating to the masses. Ah ha – that is what you think! There is no such thing as the masses. You didn’t know that?
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Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. Indeed, one side of the news business is thriving. And, we’re ...READ»
Last Friday at 6AM Starbucks officially re-acknowledged its
brand limits.
With the opening of “15th Avenue Coffee &
Tea” in Seattle, the company has gone public with the admission that it requires
a new, Mata ...READ»
Hey you - a 60% owner of General Motors. Are you worried about the innovative dynamism
of the post-bankruptcy, government-owned GM?
Are you anxious about whether they are truly committed to excellence? Have
no fear, ...READ»
