measurement | Fast Company

LinkedIn's Reid Hoffman: Data Wrangler of The Modern Age

BY Ellen McGirtTue Mar 15, 2011

Reid Hoffman, angel investor, co-founder of LinkedIn and Fast Company Most Creative Person, took the stage at SXSW interactive as part of the distinguished speaker series, and immediately brought the ballroom back to the future. ...READ»

LEADERSHIP | Comment

Re-Booting Valentine’s Day for Good

BY Ellen McGirtSun Feb 13, 2011

Three social entrepreneurs decide to make the world a more generous place in real time. Will you help?READ»

THE SOCIAL NETWORK | Comment

The Facebook Drama "The Social Network" Won't Show You

BY Ellen McGirtWed Oct 6, 2010

The Social Network is not the feel-good movie of the year--certainly not for Mark Zuckerberg, or for the dozens of exceptionally talented men and women who created Facebook. They were, and are, brilliant, hardworking and imaginative people who managed to survive the uniquely fraught early moments of an online start-up. It was a swirl alright, but not the way the film would have you think.READ»

ORGANIC | Comment

Your Brand Website Metrics: Why They Matter

BY Steve KerhoMon Aug 30, 2010

Every CMO's monthly schedule now includes the requisite meeting with the digital team to review last month's brand Web site dashboard. But let's be honest, how informative are these meetings and what are we really learning?READ»

SOCIAL RESPONSIBILITY | Comment

Facebook Co-Founder Chris Hughes Is Back in the Startup Business With Jumo.com

BY Ellen McGirtThu Mar 18, 2010

Chris Hughes, the Facebook co-founder, and the engine behind the MyBarackObama community organization site, is back in the start-up business.READ»

SOCIAL RESPONSIBILITY | Comment

Facebook Chris Hughes Jumo.com

BY Ellen McGirtThu Mar 18, 2010

Chris Hughes, the Facebook co-founder, and the engine behind the MyBarackObama community organization site, is back in the start-up business.READ»

GLOBAL NEIGHBOURHOODS TV | Comment

Measurement Makes a Splash at Seaworld

BY Michael ShickWed Mar 3, 2010

Measuring social media is one of the pain spots for the enterprise. As Kami Huyse, says in this clip of her client Seaworld. It all depends on what you measure. In this case they anted to measure increased attendance on a ride and ...READ»

MARKETING | Comment

Measurement Part 2: How Buzz Logic Calculates Influence

BY Michael ShickWed Mar 3, 2010

How do you measure influence in social media. Some say the non-existent solution is a Holy Grail. BuzzLogic says it has at least a partial solution.READ»

MARKETING | Comment

Measurement Part 3: Counting it all With Radian6

BY Michael ShickWed Mar 3, 2010

See why Radian6 is increasingly the tool of choice for starting a social media measurement campaign.READ»

MARCEL LEBRUN | Comment

Radian6 in Action

BY Michael ShickWed Mar 3, 2010

Marcel LeBrun of Radian6 gives a brief demo of his service, featuring their conversation tracking and influencer mapping technologies.READ»

MARKETING | Comment

Measurement Part 4: KD Paine Adds a Human Element

BY Michael ShickWed Mar 3, 2010

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ANALYSIS | Comment

The best website measurement system? Part I of Quantcast

BY Robert ScobleTue Mar 2, 2010

Do you run a website? Do you want to know more about the traffic that's visiting it? Then you need to use Quantcast. It is one of a group of services like Alexa and Compete that help you see how many people are visiting your site. ...READ»

ANALYSIS | Comment

Best Website Measurement System: Quantcast, Part II

BY Robert ScobleTue Mar 2, 2010

Do you run a website? Do you want to know more about the traffic that's visiting it? Then you need to use Quantcast. It is one of a group of services like Alexa and Compete that help you see how many people are ...READ»

GROWTH | Comment

Growth vs. Impact: Part 2

BY Jay Coen GilbertMon Dec 28, 2009

It’s not that growth is unimportant or that it isn’t a useful metric – it can create jobs, wealth, and career development opportunities – it’s just that it’s an incomplete metric. Growth of what. ...READ»

SUSTAINABLE BUSINESS | Comment

Growth? Part 1

BY Jay Coen GilbertMon Dec 21, 2009

“What you measure affects what you do,” according to Nobel-prize winning economist Joseph Stiglitz in a recent New York Times cover story. Every CEO I know agrees. So, in the middle of an oxymoronic ‘jobless ...READ»

BUSINESS | Comment

Intel's Long-Term Plan: Spend Money to Make Money

BY Ellen McGirtFri May 29, 2009

When it comes to economic crisis, grizzled veterans like Intel have stared into the abyss before and lived to tell the tale. We look at how several giants are approaching today's meltdown with distinctive strategies for not only surviving but also thriving.READ»

CONVERGENCE | Comment

Keeping Score with Social Media Marketing and Measurement

BY Tania YukiThu May 28, 2009

Three Things to Consider Before Getting Started with any social media marketing campaignREAD»

LEADERSHIP | Comment

Memes From My Father—Silly Internet Fun with Barack Obama's Life Story

BY Ellen McGirtFri Feb 6, 2009

If you thought a pot-smoking Olympic athlete was bad, wait until you hear a trash-talking President. Call it Memes from My Father–the latest Internet sensation involves silly fun with Barack Obama’s life story.READ»

EVP | Comment

CSR and Employee Volunteer Programs: How to Make the Business Case

BY Chris JarvisWed Jan 21, 2009

“The business doesn’t need to understand social impact; social impact needs to understand the business,” said Saul. “In other words, social impact needs to prove its value to the business.”The following is an expert from a ...READ»

LEADERSHIP | Comment

The Brand Called President

BY Ellen McGirtMon Jan 19, 2009

Will President Obama Change Government the Way Candidate Obama Changed Campaigning?READ»