Greenpeace's successful campaign to get the toy company to change its packaging has lessons for future plans to target large companies to improve their behavior: Amp up the humor and go viral.READ»
The American Institute of Architects has announced the winner of its Barbie Dream House competition: a four-story, eco-friendly Malibu manse with signature pink sliding doors.
AIA hosted the contest to promote Mattel’s latest ...READ»
Marc Giai-Miniet is a French artist who looks like Santa Claus and works like a madman, building much of his livelihood on small, fastidiously complex dollhouses, some just 36 inches long and 35 inches wide.
Giai-Miniet is ...READ»
How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder.READ»
1959: Barbie
The first adult doll focused on fashion was also one of the first toys to rely heavily on TV advertising.
1960: Chatty Cathy
This talking doll used a low-fidelity phonograph record to speak one of 11 phrases when ...READ»
We love talking dogs. Even more specifically, we love to impose excitable yet simple-minded dialogue on dogs. Who didn't giggle at Dug the talking dog in Pixar's Up, who was prone to moments of dimwitted cuteness with lines like "I ...READ»
If you want to get to know designer Laura Guido-Clark, you might start by tooling around her Web site. Slide your cursor, even to a mundane link--"Contact," say--and suddenly you've drawn a cool and sinuous patterned coral line on a ...READ»
Mattel's new line of characters, creatures, and vehicles licensed from James Cameron's highly awaited 3-D opus will come to life on-screen--your screen.READ»
For 50 years, a certain American blonde with the figure of a Playboy bunny, the hair-do of a USC cheerleader, and the arches of a Conde Nast editor has been channeling the zeitgeist and fashioning her wardrobe accordingly.
She ...READ»
Come on, Barbie, let's go party! In honor of her big 5-0, the $3 billion Mattel brand is busting out the global confetti. There's a birthday bash in a life-size Malibu Dream House -- complete with signature-pink carpet -- designed ...READ»
When I finally cleared through the crowd of technology reporters at the press preview for Digital Life -- the largest consumer electronics show on the East Coast -- I saw the booth causing the buzz was Mattel. Besides hand-held ...READ»
