mass customization

Customization vs. Mass Customization: What Really Matters?

BY David Gardner | 10-14-2010 | 3:52 PM | MANAGEMENT

I often receive questions about whether or not a company is a mass customizer and why the whole world isn't moving to mass customization. This posting will make the differences a bit clearer about the differences and offer thoughts about what really matters.READ MORE›

The attributes of mass customization Part II

BY David Gardner | 01-14-2010 | 5:16 PM | DESIGN

If you are a manufacturer and offer customized products, does that automatically make you a mass customizer? Part II provides additional insight into this question.READ MORE›

The attributes of mass customization Part I

BY David Gardner | 01-11-2010 | 7:47 PM | DESIGN

How do you know if you are a mass customizer? What are the attributes associated with being a mass customizer?READ MORE›

Why is mass customization so important?

BY David Gardner | 12-28-2009 | 5:49 PM | DESIGN

Why is mass customization so important for manufacturers to achieve greater success?READ MORE›

6 Reasons Manufacturers Should Move from Customization to Mass Customization

BY David Gardner | 11-12-2009 | 11:49 PM | DESIGN

Here are 6 reasons why manufacturers should consider the transformation from "customization" to "mass customization."READ MORE›

How Mass Customization Can Eliminate People Dependencies

BY David Gardner | 11-03-2009 | 12:44 AM | MANAGEMENT

If your company offers configurable products, are you more people dependent than process dependent? See how mass customization transformed one company.READ MORE›

When should a “customizer” adopt “mass customization?”

BY David Gardner | 09-21-2009 | 8:19 PM | DESIGN

From the perspective of manufacturing products, it is one thing to be a “customizer” and quite another to be a “mass customizer.” Here are some important perspectives for business leaders.READ MORE›

If You Don't Like Your House, Just Rearrange All the Rooms

BY Cliff Kuang | 08-25-2009 | 12:59 PM | DESIGN

Brazilian architects design a house with a moving roof and five modules, which can be moved to suit whims and seasons.READ MORE›