Ideas are easy--believing in them is the hard part.

You may not be able to buy love, but perhaps you can buy a related feeling: security.

There is a direct correlation between seeding time and subsequent sales. Mystery builds momentum. The Games get all this, so why can't companies?

There's more to that recent crispy controversy than you might think. Take a deep breath--and then take a public position.

The London 2012 Olympics is up and running. The world is deep into the elation, the tears, and the cheers. Every media channel is jam-packed with stories of triumphs along the road.

But hold on a moment.

According to an old Chinese proverb, we're given three chances to succeed in life. If we use them wisely, we get another three. If not, I’m afraid that’s it. There will be no more.

If marketers have their way, that's how the personal ads of the near future will read.

Every company is struggling to nail down their core target group. If only they could define it, life--or at least business--would be a whole lot easier.

New research shows just how much we love to talk about ourselves. Twitter and Facebook have built massive platforms on this premise. How long before many other brands grab a piece of our action?

As with all addictions, our intense fascination with life-changing tech must be managed. I found this out the hard way--when my rental car met the parking garage wall.