When it comes to the things we buy, what other people think matters. A lot. Here's how the desires of strangers--inflamed by branders and marketers--mysteriously become our desires, too.READ»
The social network is watching your every move, and your friends. And while it isn't as nefarious as Big Brother, do we really want our profiles to become another marketing space?READ»
What has become the underlying reason for why we do things in our lives? Why do we buy one thing over another, go someplace rather than another, or do one activity over another? Fear.READ»
From space probes to royal weddings, Lego is inserting itself into all sorts of newsy events--and getting that instant exposure which few others have replicated.READ»
If a brand can describe its core values and philosophy on its business card without a detailed description, the brand becomes a full representation of its vision.READ»
Walmart might move in down the street and underprice you, but they can't take away your story. The stories of three small businesses might help you outfox your biggest competitors. READ»
Finale viewers might furiously text their votes for Scotty McCreery and Lauren Alaina, but Coke and Ford have been Idol champs for 10 years. Here's how the brands have fused themselves to Fox’s pop star machine. READ»
The Japanese (of course) offer a lesson in trust to U.S. brands and their failing, faux eco-friendly marketing: Let consumers visit your home, meet your family.READ»
In the same way China approached its preparations for the Beijing Olympics, businesses have fully detailed each sensory impression a product will have on consumers. One company's ultimate objective: Become a global leader in car manufacturing. Look out, Detroit. READ»
In an atmosphere of economic fear, we tend to prioritize our most basic needs--food, sex, sleep, and survival. You cannot build brands in a recession unless you are able to manage fear and understand how it affects purchasing behavior. Here's how to turn threats into opportunity.READ»
Whether it's a soda can, a car, a doll, a fragrance, a smartphone, or laptop, your brand needs to be smashable--instantly identifiable via its shape, design, copy, contours, and even navigation. Think this all relies on the logo? Think again. READ»
There are a multitude of reasons Republicans regained control of the House on Tuesday: unemployment, voter discontent, tea party-ism. The one factor you aren't likely to hear about is the use of neuromarketing triggers during the campaign. READ»
You're probably among the millions who have experienced it: driving in a car, listening to the radio, and suddenly this song comes on. It is not just any song--this was your favorite song when you were a teenager. As the first few ...READ»
