Stained glass has a few associations for us, namely: church and church. Also: church. Which makes what Paul Housberg does for a living nothing short of revolutionary: He takes the fusty old art of stained glass and updates it for ...READ»
Every business plan, campaign, or project comes down to Tactics, Tools, and Strategies (hence the subtitle of my book). To conceive, develop, and implement a sound social media marketing strategic plan that will be successful needs to have those three critical components; Tactics, Tools & Strategies.READ»
Yahoo!'s integrating with Facebook is a great way to hijack traffic and revenues from the industry giant. Strategic partnering and camping-on is a wining strategy.READ»
As a marketing person, and teaching marketing all the time, you know what I'm supposed to tell you. Your marketing materials have got to look perfect. You have to have them spell check. You only have one chance at a first impression. ...READ»
The first of two social media marketing video successes I'd like to discuss here is the "Will It Blend" phenomenon. This story is about Tom Dickson, the President of a company called BlendTec out of Orem, Utah. When you see the video ...READ»
Last week I introduced an interesting hotel investment firm, Thayer Lodging. The owners, Lee Pillsbury and Fred Malek, were not new to the hotel game. They were part of a team that had driven jaw-dropping growth for Marriott Hotels. ...READ»
A blog is the most important thing that you can create for yourself and for your company. It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a ...READ»
Twitter is one application of a broader category called microblogging. You've seen it on The View, you've watched it creep into night time dramas, you've heard it in the news, you've seen Larry King take on Ashton Kutcher with their ...READ»
Social networks, there's a lot of them out there and you're being invited to participate in new ones every day. There's MySpace, FaceBook, LinkedIn. There's eCademy, Plaxo, Ning, Bebo, Friendster. Jaiku, Orkut, Tumblr, and moore ...READ»
During research for writing the The Social Media Bible, I investigated more than 200 social media companies and technologies. This is why most everyone is so overwhelmed by social media. There's just too much of it. I suppose that's ...READ»
The familiar sight of newspapers scattered on the floor outside hotel rooms might soon be a thing of the past.
In what is being billed as an environmentally-conscious move, Marriott International Inc. announced today that ...READ»
TRU Organic Spirits is putting the friendly back in environmentally friendly. Not only are its lemon- and vanilla-infused vodkas and their aromatic gin completely certified USDA organic, but the
Monrovia, California-based ...READ»
